SUGARHOUSE CASINO

  • POKER ROOM LAUNCH

    CHALLENGE

    To promote Philadelphia’s first and only live poker room and drive poker players away from local competitors.

    STRATEGY

    Launch a multi-media advertising campaign across print, digital and broadcast channels to create awareness.

    CREATIVE

    We used an iconic portrait of famed Philadelphia inventor Benjamin Franklin, adding a modern spin with sunglasses and the reinvention tagline.

    RESULTS

    An extremely successful grand opening launch event led to consistent and growing patronage to the facility.k