SUGARHOUSE CASINO
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POKER ROOM LAUNCH
CHALLENGE
To promote Philadelphia’s first and only live poker room and drive poker players away from local competitors.
STRATEGY
Launch a multi-media advertising campaign across print, digital and broadcast channels to create awareness.
CREATIVE
We used an iconic portrait of famed Philadelphia inventor Benjamin Franklin, adding a modern spin with sunglasses and the reinvention tagline.
RESULTS
An extremely successful grand opening launch event led to consistent and growing patronage to the facility.k