RESORTS WORLD CASINO

  • BIMINI, BAHAMAS

    CHALLENGE

    A multi-pronged challenge to create awareness of the island of Bimini, while marketing the resort and their state-of-the-art ferry.

    STRATEGY

    Implement targeted Daycation, Playcation and Staycation options based on the ease, convenience and spontaneity of this island paradise.

    CREATIVE

    We based our designs around stunningly beautiful photography we took to capture the experience. In one campaign, we highlighted “I’m in” from the word Bimini and customized the message for our target markets, such as “I’m in love” for honeymooners. 

    RESULTS

    Increased visitation and awareness in a competitive market. Visitor arrivals to the island of Bimini increased by 13.7% over the previous year.