RESORTS WORLD CASINO
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BIMINI, BAHAMAS
CHALLENGE
A multi-pronged challenge to create awareness of the island of Bimini, while marketing the resort and their state-of-the-art ferry.
STRATEGY
Implement targeted Daycation, Playcation and Staycation options based on the ease, convenience and spontaneity of this island paradise.
CREATIVE
We based our designs around stunningly beautiful photography we took to capture the experience. In one campaign, we highlighted “I’m in” from the word Bimini and customized the message for our target markets, such as “I’m in love” for honeymooners.
RESULTS
Increased visitation and awareness in a competitive market. Visitor arrivals to the island of Bimini increased by 13.7% over the previous year.